Because of its symbolic ties to nature, it is also highly associated with fertility, health, creativity. Purple: It is the color of good judgment, often associated with royalty. It is also the color most likely to get noticed in dim light or against water which is why the coast guard uses it as their go-go color. Orange can stimulate enthusiasm and creativity. It is also a sign of hospitality and care, which is why there are red carpets at main events. In Chinese culture it is synonymous of good luck. It is also associated with red rose and symbol of love. It is the color of blood, courage and sacrifice. This color has also known to make people more productive and focused since it de-stresses them. It is often used for this reason in bedrooms. En communication visuelle, le jaune est considéré comme amusant, énergétique, jeune et attirant. Il évoque des sentiments de bonheur, de positivité, doptimisme et dété. En psychologie des couleurs, la signification de la couleur pour le jaune tourne autour du soleil. Black is also the absence of light but in pigments a mixture of all colors can appear black.īlue: It is known to evoke a sense of peacefulness, tranquility and loyalty. Signification des couleurs : Couleur jaune. It is a fashionista’s favorite as it makes the body appear thinner. In term of pigments it is the absence of color.īlack: It is the color of power and authority, Policemen and security guards wear such a dark blue as to almost appear black. White is dynamic as it is not only a color in itself, but it is also in term of light the presence of all colors as white light can refract all colors when shown through a prism. White: The color of innocence and purity. So let’s take a look at the significance of some of the most common colors. Advertisers often put these colors in our way to exploit how we perceive them. Studies have shown that certain colors do make us feel certain emotions. Anywhere we look, we encounter different colors. It also symbolizes freshness, purity, peace and luxury.Significance of Colors. Purple is a color that symbolizes subtlety, mystery, romance, idealism, protection and melancholy. Green is a color that is reminiscent of nature, it is natural,and it represents balance, permission and freshness but it can also symbolize happiness, harmony, success, energy, optimism, youth, peace, serenity. It also represents passion, temptation, fire, blood, forbidden, emotion, anger, aggression, strength, power, power, luxury, energy, perseverance, fight and determination. It can symbolize several conflicting values together like love and hate, life and death. This color can also be calm, peace, serenity, tranquility and confidence. Pink is a color that symbolizes the positive values rather like innocence, sweetness, romance, sweet. Orange is a very bright color that symbolizes values such as courage, intelligence, loyalty, trust and mistrust simultaneously albeit conflicting values. This is why the brown symbolizes values such as natural, rustic, strength, stability, warmth, comfort but also softness and insurance.īlack is a color that symbolizes dull rather negative values.īlack reminds us of the fear, the anxiety, the unknown, loss, emptiness and death. It therefore refers to the animal and plant world. It can also symbolize the sweetness and intelligence.īecause it is the color of gold, it also refers to the wealth and opulence.īrown is a color that makes us think of nature as it is the color of earth, tree trunks and even fur of some animals. Yellow is a cheerful and lively color that represents joy, energy, France It symbolizes sadness, depression, confusion, loneliness and monotony. Gray Color is rather negative values since it is a dull color. It provides light and gives a fresh feeling. It also makes us think of the calm, peace and serenity. White represents mainly positive values such as purity, balance or innocence. Blue is a color that symbolizes peace, calm, serenity, freshness but also the sensitivity. The Blue Color reminds us first of all the nature and infinite since reminded us directly to the sea and the sky.
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